5 questions to ask yourself before creating your website

Before creating a website, you have to ask yourself the right questions to avoid getting involved in a project that will not succeed. Here are 5 questions to ask yourself before creating a website.

1. What is the goal of my website?

The first step is to define the goal of the website, is it: a showcase website to present yourself, to sell a product or offer a service, to write on a subject that is of interest, to book or make appointments... What is the purpose of your website? You to define the main goal and purpose of your website to start off on the right foot.

2. What is the target audience of my website?

Defining the target audience of your goal is the second step: 

Who will be the audience of your website? This allows you to create a custom design and content. The keywords, vocabulary, languages, accessibility, site features... 

Everything must be specially designed to reach your target audience, so it is essential to define your target before you start.

3. What content should I offer?

Depending on the goal and target of your website, you will need to create appropriate content:

• Format: you have to choose the format: short or long texts, images, infographics, videos....

• Structure: create a layout of your site, the menu, pages, categories... In other words, the structure of your website is important.

• Features: a payment gateway? A newsletter subscription form? A reservation form? It is essential to provide the appropriate functionalities.

• Design: What are the colors or font style? Modern, classic or atypical, the design of your website has to reflect your image and match your audience.

Advice: Don't neglect text, even if multimedia content may be the most appealing for your target audience. Text will be your friend for the natural referencing (SEO) of your future website.

Tip: Identify and use keywords in your field to get your website listed on search engines.

4. How do I publish my website?

This is the most technical part, if you decide to hire a professional, he will be able to advise you on choosing a hosting service and buying a domain name.

If you do not hire a professional, you have the choice of easy-to-use hosting platforms, such as Wordpress or Wix to publish your website. Choose the free service or pay a monthly subscription that will allow you to have more features and technical support in case of trouble.

Note: you cannot choose your domain name with the free service. This is possible by paying a subscription.

Tip: a simple name will be easier for the user to remember than a name with too many details and characters.

5. How do I promote my website?

Before you start creating your website, you also need to consider whether you have a budget for marketing. If you hire a professional to help you create your website, he will be able to advise you on this part.

If you don't hire a professional and you don't have the budget to get started: 

• you can use your network to promote your site; 
• create a Facebook page to give you visibility; 
• and optimize natural referencing (SEO) on your site. The use of keywords is crucial for your site to gain visibility on search engines.

If you have the budget: You can buy advertising on Facebook or use tools like Google Ads for paid referencing (SEA).

In conclusion: do not start your project without considering all these aspects and put all the odds in your favor. A website that starts off on the right foot is an efficient and successful website.