Simple ways to optimise your website

 

Are you trying to make an efficient website? Do you have a website but it does not seem to attract enough visitors? Here are a few simple ideas that could improve your website.

1. Prioritize skimming over reading

In order to do this effectively, the visual hierarchy needs to be clear and consistent. When a user visits your website, you cannot expect them to read every single piece of information on the page. It is imperative to ensure that the most important and relevant information stands out amongst the others. Just as the layout of a newspaper or book is distinct and simple to navigate, your website must do the same.

If the most important information is larger or bolder, the user will be able to skim over this information easily and find what they are looking for in a more effective manner. It is almost very important to ensure that the clickable texts are obviously clickable. It could be very frustrating for users otherwise.

2. Be clear and concise 

When writing for the web, it is better to be clear and concise. Avoid writing too much or mentioning unimportant or irrelevant information. If there is too much information on the page, it could be very confusing or unnavigable. It is also important to make sure that menu items are clear and not ambiguous. If a user cannot find the information that they need within a few seconds, they are likely to leave the page without giving it a chance. 

 

These website layouts are easily navigable because the information is clear, concise and well designed.

3.   Easy navigation

It is imperative to ensure that users know where they are when they visit your site. A simple way to do this is by highlighting or coloring the section of the page that they are on in the menu so that they could easily find out what page they are on. Just as a bookmark in a book or a point on a map shows where we are, the navigation bar needs to be just as simple to understand.

With navigation bars such as these, it is easy to determine where you are on the page.

With these simple ideas, your website will be more attractive to users. They will feel less frustrated and will definitely spend more time on your website. If you have any tips that could be useful for people interested in making a website, leave a comment down below.